CLIENT
[ID] Brand & Product Collateral
[ID] Brand & Product Collateral
Tathata Golf
PROJECT
Brand
Convention Booth
Print & Signs
Website
Training DVDs
YEAR
13-2015
ROLE
Director
GRFX / Visual Designer
Photographer
SUPPORT
- Business & Stakeholders
- Tathata Staff
- Brand/Marketing Team
- Third-Party Vendors
- Contractors
A Revolution in Golf Training and Branding
A Borderless Financial Platform
INTRODUCTION
Tathata Golf stands as the culmination of thirty years of golf training, blending the intricate connections between mind, body, and swing. The brainchild of Brian Hepler, this revolutionary approach to golf not only transforms your game but extends to shaping life itself, allowing individuals to realize their inherent greatness.
The challenge at hand was to create a comprehensive brand identity that encapsulates Brian’s unique training techniques, combining golf expertise with meditation practices. Tathata Golf aimed to be more than an in-person training program, extending its reach through DVDs and online videos for flexible learning.
CLIENT
Tathata Golf
PROJECT
Brand
Convention Booth
Print & Signs
Website
Training DVDs
YEAR
13-2015
ROLE
Director
GRFX / Visual Designer
Photographer
SUPPORT
- Business & Stakeholders
- Tathata Staff
- Brand/Marketing Team
- Third-Party Vendors
- Contractors
A Revolution in Golf Training and Branding
A Borderless Financial Platform
INTRODUCTION
Tathata Golf stands as the culmination of thirty years of golf training, blending the intricate connections between mind, body, and swing. The brainchild of Brian Hepler, this revolutionary approach to golf not only transforms your game but extends to shaping life itself, allowing individuals to realize their inherent greatness.
The challenge at hand was to create a comprehensive brand identity that encapsulates Brian’s unique training techniques, combining golf expertise with meditation practices. Tathata Golf aimed to be more than an in-person training program, extending its reach through DVDs and online videos for flexible learning.
OBJECTIVE
The primary goal was to craft an overarching identity for the company and its training services. This included branding for various products, supplements, clothing lines, as well as consistent visual elements across the training facility, mobile convention booths, and golf gear.
OBJECTIVE
The primary goal was to craft an overarching identity for the company and its training services. This included branding for various products, supplements, clothing lines, as well as consistent visual elements across the training facility, mobile convention booths, and golf gear.
Design
Understanding
the Vision
Learning, Researching, & Discovering
Brian Hepler approached Kyle Vena to elevate Tathata into a full-fledged brand and online course. The initial phase involved an in-depth understanding of Brian’s vision and past endeavors. Kyle delved into competitor studies, historical research, and exploration of golf training software. One-on-one workshops with Brian, extensive research, and audience analysis laid the groundwork.
View their brand & marketing before Kyle started below:
Design
Understanding
the Vision
Learning, Researching, & Discovering
Brian Hepler approached Kyle Vena to elevate Tathata into a full-fledged brand and online course. The initial phase involved an in-depth understanding of Brian’s vision and past endeavors. Kyle delved into competitor studies, historical research, and exploration of golf training software. One-on-one workshops with Brian, extensive research, and audience analysis laid the groundwork.
View their brand & marketing before Kyle started below:
Breakdown Project
Education & Defining Marketing Strategies
Embarking on a comprehensive journey of strategic planning, we delve into the core components of Tathata’s brand development, focusing on education and the definition of powerful marketing strategies.”
Current Business Environment Analysis
Examining the micro and macro-environments of Tathata’s business.
Brand Promise and Positioning Statements
Defining Tathata’s reason for existence and its position relative to competitors.
Competitor Analysis
Detailed analysis of competitors and their advantages.
Customer Analysis
Creating buyer personas and understanding target audiences.
Budget and Resources
Allocating budgets for branding and awareness efforts.
Goals
Identifying top goals for the next 12 months.
Content Marketing Blueprint
Creating a robust content marketing plan utilizing digital platforms, social media, and traditional media to effectively engage the target audience.
Strategic Partnerships
Forming key partnerships in the golf industry to expand Tathata’s reach, enhance credibility, and tap into new audience segments.
Brand Essence: Tathata – Suchness
In its truest sense, Tathata denotes a sense of complete understanding and all-knowing.
This principle became the core of the Tathata Golf Training program, moving beyond discussions of right and wrong,
theories, and systems to introduce a new way of learning golf.
Vision to Life
Prototyping & Exploratory Design
Explored and brainstormed digital sketches for fonts, brushes, and customization.
Iconography & Combinations
Introduced and molded iconography after narrowing down direction.
Tagline Evaluation: Detail Assessment
Balancing print, materials, and versatile use posed a challenge. Prioritizing the client, we seamlessly integrated feedback and education.
Styles & Identity
#B12530
#852132
Tranz Overlay
#000000
Preparing for Collateral & Product
Effortlessly Access Financial Services with Enhanced UX
Collaborating with Helper’s teams, Kyle contributed to establishing products, media buying, printing, and advertising. The focus was on raising funding, stakeholder engagement, and timely product launches for impactful moments.
View production examples below:
Preparing for Collateral & Product
Effortlessly Access Financial Services with Enhanced UX
Collaborating with Helper’s teams, Kyle contributed to establishing products, media buying, printing, and advertising. The focus was on raising funding, stakeholder engagement, and timely product launches for impactful moments.
View production examples below:
Finished Products:
Within Their Environments
The design concepts came to life across diverse environments, showcasing the versatility of Tathata’s brand collateral.
TIME LINES
06/13 - 09/13
Tathata Brand Creation
10/13 - 01/14
Additional Branding of Programs, Product Lines, etc.
May 2014
Tathata Golf Certified Instructor Program
July 2014
Tathata Golf 60 Day Training Program
July 2014
Tathata Life – Green food, health and wellness drinks
July 2014
Tathata / Puma Apparel Lines
September 2014
Tathata Golf 1 & 2 Day Experiences
July 2015
MVP / Online Training Launch
September 2015
Tathata Golf Online Academy – 60 Day Programs & Additional Training
DELIVERED
Delivery & Product Collaterals
Working closely with vendors, Kyle ensured consistency in branding across various collaterals, from company letterheads and business cards to outdoor facility signage, packaging, and promotional materials for Tathata Life.
- Company Letterheads, Business Cards, Labels, Emails, Newsletters, Presentation, Pitch Decks, Handouts &, etc
- Headquarters Renovated Signs, Posters, Vynal’s, TV Placements
- Outdoor Facility Renovated Building Signs, Banners, Club House Awareness
- Outdoor Training Course Dust Bags, Tents, Tables, Chairs, Flags, Course Signs, Popups, &, etc
- Indoor Facility Renovated Building Signs, Pop-ups, Double-sided Teardrop Flags, Programs, & Tv Displays
- Convention/Event Mobile Displays Tents, Chairs, Tabletops, Skirts, Backdrops, Bags, Swag, Roll-Up Banners &, etc
- Tathata Life Packaging, Boxes, Badges, Identities, and Web Promotions
- Tathata Life, Mind, Body, Swing Branding/Identities & Badges. Created & organized throughout his course training: visually & into the completion of training: Dvd, Web, Print.
- DVD Packaging Packaging/Box Wraps, DVD Labels, Product Displays, Casing, Web banners, DVD Production cross collaborations & storyboards with video teams &, etc.
- Tathata Online Academy 60 Day Program & Additional Training and Registering for events @ the facilities online
- Trifold’s/Programs
DELIVERED
Delivery & Product Collaterals
Working closely with vendors, Kyle ensured consistency in branding across various collaterals, from company letterheads and business cards to outdoor facility signage, packaging, and promotional materials for Tathata Life.
- Company Letterheads, Business Cards, Labels, Emails, Newsletters, Presentation, Pitch Decks, Handouts &, etc
- Headquarters Renovated Signs, Posters, Vynal’s, TV Placements
- Outdoor Facility Renovated Building Signs, Banners, Club House Awareness
- Outdoor Training Course Dust Bags, Tents, Tables, Chairs, Flags, Course Signs, Popups, &, etc
- Indoor Facility Renovated Building Signs, Pop-ups, Double-sided Teardrop Flags, Programs, & Tv Displays
- Convention/Event Mobile Displays Tents, Chairs, Tabletops, Skirts, Backdrops, Bags, Swag, Roll-Up Banners &, etc
- Tathata Life Packaging, Boxes, Badges, Identities, and Web Promotions
- Tathata Life, Mind, Body, Swing Branding/Identities & Badges. Created & organized throughout his course training: visually & into the completion of training: Dvd, Web, Print.
- DVD Packaging Packaging/Box Wraps, DVD Labels, Product Displays, Casing, Web banners, DVD Production cross collaborations & storyboards with video teams &, etc.
- Tathata Online Academy 60 Day Program & Additional Training and Registering for events @ the facilities online
- Trifold’s/Programs
Members
Countries Training Online
Hours of Training
(Per Month)
Major Partners
Ranking on Google for
Golf Training
Members
Countries Training Online
Hours of Training
(Per Month)
Major Partners
Ranking on Google for
Golf Training
RESULTS
The synergy between Kyle Vena, Helper Golf, The Golf Agency, and Ten Marketing & PR Group not only realized Brian Hepler’s vision but also transformed it into a thriving reality. Through meticulous design and strategic collaboration, Tathata Golf not only secured $1.8 million in funding within three years but also extended its impact beyond expectations.
The dream of expanding golf training to diverse audiences, establishing programs in local schools, and crafting a comprehensive online training academy became a remarkable achievement. Together, this collaborative effort didn’t just create success; it laid the foundation for a golf revolution, reaching and benefiting individuals at various levels and in different corners of the world.
RESULTS
The synergy between Kyle Vena, Helper Golf, The Golf Agency, and Ten Marketing & PR Group not only realized Brian Hepler’s vision but also transformed it into a thriving reality. Through meticulous design and strategic collaboration, Tathata Golf not only secured $1.8 million in funding within three years but also extended its impact beyond expectations.
The dream of expanding golf training to diverse audiences, establishing programs in local schools, and crafting a comprehensive online training academy became a remarkable achievement. Together, this collaborative effort didn’t just create success; it laid the foundation for a golf revolution, reaching and benefiting individuals at various levels and in different corners of the world.
