CLIENT
Gluwa Wallet
[ UI ] User Interface - Mobile
Gluwa Wallet
[ UI ] User Interface - Mobile
Gluwa Wallet
[ UI ] User Interface - Mobile
Gluwa
PROJECT
Mobile Wallet
YEAR
21-2022
ROLE
Lead UI / Visual Designer
SUPPORT
- Project Owners
- Content Writer & Marketing
- Front-end Development
- QA & Legal
Gluwa
A Borderless Financial Platform
INTRODUCTION
Gluwa strives to foster a more inclusive and interconnected world, empowering individuals to reach their fullest potential. By recognizing that limitations like national boundaries, information disparities, and financial exclusion hinder the global financial system, Gluwa is dedicated to leveraging blockchain technology and promoting transparent information to create a reliable and open alternative. Their goal is to ensure that people worldwide have unrestricted access to highly valued currency, credit, and investment opportunities, breaking free from the constraints of national borders. Through these efforts, Gluwa aims to shape a future of financial inclusion, enabling individuals to become their own financial institutions.
CLIENT
Gluwa
PROJECT
Mobile Wallet
YEAR
21-2022
ROLE
Lead UI / Visual Designer
SUPPORT
- Project Owners
- Content Writer & Marketing
- Front-end Development
- QA & Legal
Gluwa
A Borderless Financial Platform
INTRODUCTION
Gluwa strives to foster a more inclusive and interconnected world, empowering individuals to reach their fullest potential. By recognizing that limitations like national boundaries, information disparities, and financial exclusion hinder the global financial system, Gluwa is dedicated to leveraging blockchain technology and promoting transparent information to create a reliable and open alternative. Their goal is to ensure that people worldwide have unrestricted access to highly valued currency, credit, and investment opportunities, breaking free from the constraints of national borders. Through these efforts, Gluwa aims to shape a future of financial inclusion, enabling individuals to become their own financial institutions.
PROBLEM
Create a seamless experience
that handles the end-to-end borderless financial services and lending through blockchain technology.
- Onboarding process clean up
- Need to launched Gluwa Invest
- Seamless Brand Experience
- Fixed-Term Investment Products (15% APR)
- Increase transactions on Luniverse Sidechain
PROBLEM
Create a seamless experience
that handles the end-to-end borderless financial services and lending through blockchain technology.
- Onboarding process clean up
- Need to launched Gluwa Invest
- Seamless Brand Experience
- Fixed-Term Investment Products (15% APR)
- Increase transactions on Luniverse Sidechain
OBJECTIVE
Craft a seamless and user-centric experience for users to effortlessly onboard, buy, and sell assets while achieving a modest yield. Our primary focus is to boost conversion rates by 20% compared to the previous MVP, while also effectively showcasing our investment services and offering an attractive 5%-15% annual percentage rate (APR).
Our aim is to provide clear and informative content that empowers users to navigate the platform with ease and make informed investment decisions.
OBJECTIVE
Craft a seamless and user-centric experience for users to effortlessly onboard, buy, and sell assets while achieving a modest yield. Our primary focus is to boost conversion rates by 20% compared to the previous MVP, while also effectively showcasing our investment services and offering an attractive 5%-15% annual percentage rate (APR).
Our aim is to provide clear and informative content that empowers users to navigate the platform with ease and make informed investment decisions.
Streamlined UX Process
for Tailored User Experiences
Four Stages of my Efficient UX Process
Discovery
Transferring knowledge, observing,
and planning.
Empathize
Interviews, research, and
SWOT analysis.
Conceptualise
Pain points, prioritization, affinity maps, and insight pitches.
Design
Branding, user journeys,
and ideation sessions.
Discovery
Dove into an intensive
3 wk research sprint
- Conducted 6 credit coin and Gluwa team and stakeholder interviews
- Conducted 11+ user interviews
- Analyzed inconsistencies across products, touch points, and marketing incentives
- Investigated forums, Reddit, and user-testing groups
- Conducted type form surveys of 2,878 individuals who hadn’t completed onboarding
- Mapped out competitor and SWOT analysis
Discovery
Dove into an intensive
3 wk research sprint
- Conducted 6 credit coin and Gluwa team and stakeholder interviews
- Conducted 11+ user interviews
- Analyzed inconsistencies across products, touch points, and marketing incentives
- Investigated forums, Reddit, and user-testing groups
- Conducted type form surveys of 2,878 individuals who hadn’t completed onboarding
- Mapped out competitor and SWOT analysis
Discovery
Dove into an intensive
3 wk research sprint
- Conducted 6 credit coin and Gluwa team and stakeholder interviews
- Conducted 11+ user interviews
- Analyzed inconsistencies across products, touch points, and marketing incentives
- Investigated forums, Reddit, and user-testing groups
- Conducted type form surveys of 2,878 individuals who hadn’t completed onboarding
- Mapped out competitor and SWOT analysis
Unlocking Valuable Insights
Key Findings from Comprehensive UX Research
Unveiling valuable insights gleaned from rigorous testing, user surveys, and detailed affinity mapping,
here’s what we’ve discovered about the user experience.
User Interviews
- App confusion
- Unclear onboarding & KYC
- Limited coin conversion options
- Lack of financial services
- Limited number of coins for
fund transfers
Type Form Surveys
- Disliked appearance & felt disconnected
- Challenging KYC documentation upload
- Confusion with wrap & peg of Gluwa Coin
- Mismatch between website offerings and
actual app functionality
Affinity Maps
- Identified user needs and pain points for onboarding.
- Visualized user journeys using a step funnel.
- Simplified onboarding with visual communication.
- Added investment dashboard for financial insights.
- Separated user types for personalized experience.
- Notified users of missing documentation.
Conceptualise
Accelerating Development with a Tight Deadline
Streamlining User Funnels and Enhancing Money Management
- Completing Incomplete User Funnels (Wireframing)
- Enhancing Onboarding and Funnel for App Entry (Wireframing, Content Development, and Hooks)
- Simplifying Money Management and Investment Locking (Ideation of Components)
Conceptualise
Optimizing User Onboarding with UX Mapping
Simplifying Customer Journeys and Financial Services
- Mapping 1-7 Step KYC and Various Scenarios and Interactions
- Journey Mapping for Investment Services
- Onboarding Mapping for Each Financial Service
- Annotating Suggestions & Multiple Examples Throughout
Key Takeaways for Seamless Onboarding
- Eliminating Clutter and Context from Onboarding Process
- Streamlining User Experience Based on KYC Completion
- Leveraging Notifications and App Areas for Contextual Guidance
Design
Bridging Marketing and Branding within Mobile UI
Creating Design System for Light and Dark Themes
- Exploring Branding Elements: Colors, Typography, Hierarchy, Icons
- Establishing Colors and Service Palette
- Designing for Light and Dark Themes in Collaboration with Developers
- Ideating Visual Funnels for Onboarding and Notifications
- Pre-starting Illustrations and Lotties
Design
Swap/Pay/Peg
Simplifying Operations and Mechanics
Kyle collaborated closely with Gluwa Invest’s development team and product owner to align wireframes and user flows with business and product features. He enhanced the app’s hierarchy and consistency while improving the user experience through scalable components like swap, wrap, and peg functionalities. Kyle also added features such as fee and balance amounts, notifications, and maintained brand consistency with filters, menus, and iconography. The outcome was an efficient and user-friendly financial transaction app.
View comparison examples below:
Design
Onboarding and Unlocking Financial Services
Effortlessly Access Financial Services with Enhanced UX
I created user-centric scenarios, informative notifications, streamlined funnels, and simplified sign-ups to enhance access to financial services through our mobile app. Our approach ensures a seamless user experience, making onboarding and utilizing financial services easy and convenient.
View UX Scenario example below:
Enhanced
User Experience
With a Minimal & Clean User Interface
DELIVERED
Delivered an Exquisite Experience
Unveiling a Seamlessly Crafted Journey through Comprehensive UX Research,
Enhanced UI Design, and Robust Prototyping
- Exhaustive UX Research & Discovery
- Thorough Auditing & Documentation
- UX Rapid Prototyping
- Thoughtfully Crafted UX/UI Flows & Journeys
- Meticulously Developed Design System
- Captivating UI Wallet Mobile Design
DELIVERED
Delivered an Exquisite Experience
Unveiling a Seamlessly Crafted Journey through Comprehensive UX Research,
Enhanced UI Design, and Robust Prototyping
- Exhaustive UX Research & Discovery
- Thorough Auditing & Documentation
- UX Rapid Prototyping
- Thoughtfully Crafted UX/UI Flows & Journeys
- Meticulously Developed Design System
- Captivating UI Wallet Mobile Design
RESULT
Elevated financial journey with the Gluwa Mobile
App. A seamless and delightful user experience
that combines design and convenience for
effortless money transactions.
Successfully Streamlining Branding and Services for the Gluwa Mobile App/Wallet, Launched 5 Months with Seamless User Experience
Streamlined Branding & Services
Launched 3 Services
1 Month Ahead of Development
Inclusive Fintech 50 Award
RESULT
Elevated financial journey with the Gluwa Mobile
App. A seamless and delightful user experience
that combines design and convenience for
effortless money transactions.
Successfully Streamlining Branding and Services for the Gluwa Mobile App/Wallet, Launched 5 Months with Seamless User Experience
Streamlined Branding & Services
Launched 3 Services
1 Month Ahead of Development
Inclusive Fintech 50 Award
Increased
Conversion Rate
Increased
Institutions Onboarded
Increased
Loans Funded
Increased
Transactions on Luniverse
Increased
Conversion Rate
Increased
Institutions Onboarded
Increased
Loans Funded
Increased
Transactions on Luniverse
