Gluwa Wallet

[ UI ] User Interface - Mobile

Gluwa Wallet

[ UI ] User Interface - Mobile

Gluwa Wallet

[ UI ] User Interface - Mobile

CLIENT

Gluwa

PROJECT

Mobile Wallet

YEAR

21-2022

ROLE

Lead UI / Visual Designer

SUPPORT

  • Project Owners
  • Content Writer & Marketing
  • Front-end Development
  • QA & Legal

Gluwa

A Borderless Financial Platform

INTRODUCTION

Gluwa Wallet UX/UI Design strives to foster a more inclusive and interconnected world, empowering individuals to manage their financial assets effectively. Recognizing barriers such as national boundaries and financial exclusion, Gluwa Wallet uses blockchain technology to offer a transparent, accessible alternative. This design ensures global access to valued currency, credit, and investment opportunities, promoting financial independence and inclusion. Through innovative UX/UI design, Gluwa Wallet enables individuals to become their own financial institutions.

CLIENT

Gluwa

PROJECT

Mobile Wallet

YEAR

21-2022

ROLE

Lead UI / Visual Designer

SUPPORT

  • Project Owners
  • Content Writer & Marketing
  • Front-end Development
  • QA & Legal

Gluwa

A Borderless Financial Platform

INTRODUCTION

Gluwa Wallet UX/UI Design strives to foster a more inclusive and interconnected world, empowering individuals to manage their financial assets effectively. Recognizing barriers such as national boundaries and financial exclusion, Gluwa Wallet uses blockchain technology to offer a transparent, accessible alternative. This design ensures global access to valued currency, credit, and investment opportunities, promoting financial independence and inclusion. Through innovative UX/UI design, Gluwa Wallet enables individuals to become their own financial institutions.

PROBLEM

Create a seamless experience

that handles the end-to-end borderless financial services and lending through blockchain technology.

PROBLEM

Create a seamless experience

that handles the end-to-end borderless financial services and lending through blockchain technology.

OBJECTIVE

Craft a seamless and user-centric experience for users to effortlessly onboard, buy, and sell assets while achieving a modest yield. Our primary focus is to boost conversion rates by 20% compared to the previous MVP, while also effectively showcasing our investment services and offering an attractive 5%-15% annual percentage rate (APR).

Our aim is to provide clear and informative content that empowers users to navigate the platform with ease and make informed investment decisions.

OBJECTIVE

Craft a seamless and user-centric experience for users to effortlessly onboard, buy, and sell assets while achieving a modest yield. Our primary focus is to boost conversion rates by 20% compared to the previous MVP, while also effectively showcasing our investment services and offering an attractive 5%-15% annual percentage rate (APR).

Our aim is to provide clear and informative content that empowers users to navigate the platform with ease and make informed investment decisions.

Streamlined UX Process
for Tailored User Experiences

Four Stages of my Efficient UX Process
Discovery

Transferring knowledge, observing,
and planning.

Empathize

Interviews, research, and
SWOT analysis.

Conceptualise

Pain points, prioritization, affinity maps, and insight pitches.

Design

Branding, user journeys,
and ideation sessions.

Discovery

Dove into an intensive
3 wk research sprint

  • Conducted 6 credit coin and Gluwa team and stakeholder interviews
  • Conducted 11+ user interviews
  • Analyzed inconsistencies across products, touch points, and marketing incentives
  • Investigated forums, Reddit, and user-testing groups
  • Conducted type form surveys of 2,878 individuals who hadn’t completed onboarding
  • Mapped out competitor and SWOT analysis
Discovery

Dove into an intensive
3 wk research sprint

  • Conducted 6 credit coin and Gluwa team and stakeholder interviews
  • Conducted 11+ user interviews
  • Analyzed inconsistencies across products, touch points, and marketing incentives
  • Investigated forums, Reddit, and user-testing groups
  • Conducted type form surveys of 2,878 individuals who hadn’t completed onboarding
  • Mapped out competitor and SWOT analysis
Discovery

Dove into an intensive
3 wk research sprint

  • Conducted 6 credit coin and Gluwa team and stakeholder interviews
  • Conducted 11+ user interviews
  • Analyzed inconsistencies across products, touch points, and marketing incentives
  • Investigated forums, Reddit, and user-testing groups
  • Conducted type form surveys of 2,878 individuals who hadn’t completed onboarding
  • Mapped out competitor and SWOT analysis

Unlocking Valuable Insights

Key Findings from Comprehensive UX Research

Unveiling valuable insights gleaned from rigorous testing, user surveys, and detailed affinity mapping,
here’s what we’ve discovered about the user experience.

User Interviews
  • App confusion
  • Unclear onboarding & KYC
  • Limited coin conversion options
  • Lack of financial services
  • Limited number of coins for
    fund transfers
Type Form Surveys
  • Disliked appearance & felt disconnected
  • Challenging KYC documentation upload
  • Confusion with wrap & peg of Gluwa Coin
  • Mismatch between website offerings and
    actual app functionality
Affinity Maps
  • Identified user needs and pain points for onboarding.
  • Visualized user journeys using a step funnel.
  • Simplified onboarding with visual communication.
  • Added investment dashboard for financial insights.
  • Separated user types for personalized experience.
  • Notified users of missing documentation.
Conceptualise

Accelerating Development with a Tight Deadline

Streamlining User Funnels and Enhancing Money Management
  • Completing Incomplete User Funnels (Wireframing)
  • Enhancing Onboarding and Funnel for App Entry (Wireframing, Content Development, and Hooks)
  • Simplifying Money Management and Investment Locking (Ideation of Components)
Conceptualise

Optimizing User Onboarding with UX Mapping

Simplifying Customer Journeys and Financial Services
  • Mapping 1-7 Step KYC and Various Scenarios and Interactions
  • Journey Mapping for Investment Services
  • Onboarding Mapping for Each Financial Service
  • Annotating Suggestions & Multiple Examples Throughout
Key Takeaways for Seamless Onboarding
  • Eliminating Clutter and Context from Onboarding Process
  • Streamlining User Experience Based on KYC Completion
  • Leveraging Notifications and App Areas for Contextual Guidance
Design

Bridging Marketing and Branding within Mobile UI

Creating Design System for Light and Dark Themes
  • Exploring Branding Elements: Colors, Typography, Hierarchy, Icons
  • Establishing Colors and Service Palette
  • Designing for Light and Dark Themes in Collaboration with Developers
  • Ideating Visual Funnels for Onboarding and Notifications
  • Pre-starting Illustrations and Lotties
Design

Swap/Pay/Peg

Simplifying Operations and Mechanics

Kyle collaborated closely with Gluwa Invest’s development team and product owner to align wireframes and user flows with business and product features. He enhanced the app’s hierarchy and consistency while improving the user experience through scalable components like swap, wrap, and peg functionalities. Kyle also added features such as fee and balance amounts, notifications, and maintained brand consistency with filters, menus, and iconography. The outcome was an efficient and user-friendly financial transaction app.

View comparison examples below:

Design

Onboarding and Unlocking Financial Services

Effortlessly Access Financial Services with Enhanced UX
I created user-centric scenarios, informative notifications, streamlined funnels, and simplified sign-ups to enhance access to financial services through our mobile app. Our approach ensures a seamless user experience, making onboarding and utilizing financial services easy and convenient.

View UX Scenario example below:

Enhanced
User Experience

With a Minimal & Clean User Interface

Enhanced
User Experience

With a Minimal & Clean User Interface

DELIVERED

Delivered an Exquisite Experience

Unveiling a Seamlessly Crafted Journey through Comprehensive UX Research,
Enhanced UI Design,
and Robust Prototyping

DELIVERED

Delivered an Exquisite Experience

Unveiling a Seamlessly Crafted Journey through Comprehensive UX Research,
Enhanced UI Design,
and Robust Prototyping

RESULT

Elevated financial journey with the Gluwa Mobile
App. A seamless and delightful user experience
that combines design and convenience for
effortless money transactions.

Successfully Streamlining Branding and Services for the Gluwa Mobile App/Wallet, Launched 5 Months with Seamless User Experience

Streamlined Branding & Services
Launched 3 Services
1 Month Ahead of Development
Inclusive Fintech 50 Award

RESULT

Elevated financial journey with the Gluwa Mobile
App. A seamless and delightful user experience
that combines design and convenience for
effortless money transactions.

Successfully Streamlining Branding and Services for the Gluwa Mobile App/Wallet, Launched 5 Months with Seamless User Experience

Streamlined Branding & Services
Launched 3 Services
1 Month Ahead of Development
Inclusive Fintech 50 Award

Increased

Conversion Rate

Increased

Institutions Onboarded

Increased

Loans Funded

Increased

Transactions on Luniverse

Increased

Conversion Rate

Increased

Institutions Onboarded

Increased

Loans Funded

Increased

Transactions on Luniverse