[ ID ] Branding & Product Development
[ ID ] Branding & Product Development
[ ID ] Branding & Product Development

CLIENT

Coin Catcher

PROJECT

Brand
Product Planning

YEAR

2023

ROLE

UX Research
Product Planning
Visual Designer

SUPPORT

Founder

Redefines Data Privacy
and Digital Marketing

Empowering User Control

INTRODUCTION

At Coin Catcher, we are driven by our mission to revolutionize the data privacy and digital marketing landscape. Our goal is to empower consumers by giving them control over their personal data, while also providing businesses with valuable first-party data. Through our innovative platform, users can manage, share, and even monetize their data. We prioritize privacy, security, and ethical practices, and strive to foster trust and loyalty between businesses and customers.

CLIENT

Coin Catcher

PROJECT

Brand
Product Planning

YEAR

2023

ROLE

UX Research
Product Planning
Visual Designer

SUPPORT

Founder

Redefines Data Privacy and Digital Marketing

Empowering User Control

INTRODUCTION

At Coin Catcher, we are driven by our mission to revolutionize the data privacy and digital marketing landscape. Our goal is to empower consumers by giving them control over their personal data, while also providing businesses with valuable first-party data. Through our innovative platform, users can manage, share, and even monetize their data. We prioritize privacy, security, and ethical practices, and strive to foster trust and loyalty between businesses and customers.

PROBLEM

Coin Catcher faces a crucial need for a robust brand identity, a seamless user experience, and comprehensive collateral for their upcoming digital platform. The initial phase involves the introduction of the “Alpha Demo,” with a primary objective of initiating real-world feedback loops involving digital marketers and businesses. This phase is pivotal for Coin Catcher as it involves rigorous testing, feedback gathering, UI design refinement, and the establishment and optimization of teams, AI swarms, and servers.
The challenge lies in ensuring a cohesive and effective foundation for the digital platform that resonates with users and meets the evolving needs of both marketers and businesses.

PROBLEM

Coin Catcher faces a crucial need for a robust brand identity, a seamless user experience, and comprehensive collateral for their upcoming digital platform. The initial phase involves the introduction of the “Alpha Demo,” with a primary objective of initiating real-world feedback loops involving digital marketers and businesses. This phase is pivotal for Coin Catcher as it involves rigorous testing, feedback gathering, UI design refinement, and the establishment and optimization of teams, AI swarms, and servers.
The challenge lies in ensuring a cohesive and effective foundation for the digital platform that resonates with users and meets the evolving needs of both marketers and businesses.

PROBLEM

Coin Catcher faces a crucial need for a robust brand identity, a seamless user experience, and comprehensive collateral for their upcoming digital platform. The initial phase involves the introduction of the “Alpha Demo,” with a primary objective of initiating real-world feedback loops involving digital marketers and businesses. This phase is pivotal for Coin Catcher as it involves rigorous testing, feedback gathering, UI design refinement, and the establishment and optimization of teams, AI swarms, and servers.
The challenge lies in ensuring a cohesive and effective foundation for the digital platform that resonates with users and meets the evolving needs of both marketers and businesses.

OBJECTIVE

Craft an unforgettable brand identity, design an enticing landing page, produce polished collateral, conduct in-depth research, strategize for a seamless user experience, execute a comprehensive SWOT analysis, and establish a robust brand strategy alongside a dynamic marketing plan.

By addressing these needs and objectives, Kyle endeavors to deliver a cohesive and impactful design solution for Coin Catcher, aligning with their vision and ensuring a successful digital product launch while solidifying their position in the market.

OBJECTIVE

Craft an unforgettable brand identity, design an enticing landing page, produce polished collateral, conduct in-depth research, strategize for a seamless user experience, execute a comprehensive SWOT analysis, and establish a robust brand strategy alongside a dynamic marketing plan.

By addressing these needs and objectives, Kyle endeavors to deliver a cohesive and impactful design solution for Coin Catcher, aligning with their vision and ensuring a successful digital product launch while solidifying their position in the market.

OBJECTIVE

Craft an unforgettable brand identity, design an enticing landing page, produce polished collateral, conduct in-depth research, strategize for a seamless user experience, execute a comprehensive SWOT analysis, and establish a robust brand strategy alongside a dynamic marketing plan.

By addressing these needs and objectives, Kyle endeavors to deliver a cohesive and impactful design solution for Coin Catcher, aligning with their vision and ensuring a successful digital product launch while solidifying their position in the market.

Harnessing the Power of
Lean Design for Optimal Results

Efficiency Meets Excellence: Tailored Lean Process
Research & Discovery

Gathering insights & knowledge, comprehensive research on target audience, market landscape, and competition.

Product & Brand Strategy

Outline features and functionality. Identify strengths, weaknesses, opportunities & brand strategy to drive user acquisition.

Conceptualise

Outlined UX Business & Mobile applications. Wrote website material, storyboards, & planning. Ideations of typography & color to Ideations.

Design

Design distinctive brand identity & collateral along with website.

Redefining Ideas, Rapidly

Fast turnarounds to break ground

Accelerate your innovation journey through our Fast Lean Product Process. In a matter of days, we set up
workflows, refine development, plan journeys, strategize UX, and create comprehensive branding. This dynamic approach,
aimed at quickly launching and gathering real feedback loops, allows us to efficiently redefine products, ensuring
they’re not just good but the ultimate solution for individuals, saving both time and resources.

Days

Setup Workflows, & Organization

Days of Refinement

Product Development

Days of Planning

Mapping, Journeys, & Use Cases

Days of UX Breakdowns

Product & UX Strategies

Days of Branding Overall

Marketing Collateral & (Info) Website

Days

Setup Workflows, & Organization

Days of Refinement

Product Development

Days of Planning

Mapping, Journeys, & Use Cases

Days of UX Breakdowns

Product & UX Strategies

Days of Branding Overall

Marketing Collateral & (Info) Website

Conceptualise

Crafting Cohesion: Molding Coin Catcher’s Visual Identity

Unveiling Potential through Patterns, Knock Outs, and Distinct Shapes

Embarking on the exploratory phase of defining Coin Catcher’s visual identity, Kyle dove into a world of creativity, experimenting with patterns, knockout effects, and unique shapes. This phase is dedicated to sculpting an iconic visual representation in exploratory ideation that can potentially resonate with the innovation and trustworthiness that Coin Catcher signifies in the realm of getting rewarded for your data.

Explore examples below (Drag & Click ):

Design

Crafting Cohesion: Molding Coin Catcher’s Visual Identity

Unveiling Potential through Patterns, Knock Outs, and Distinct Shapes

Embarking on the exploratory phase of defining Coin Catcher’s visual identity, Kyle dove into a world of creativity, experimenting with patterns, knockout effects, and unique shapes. This phase is dedicated to sculpting an iconic visual representation in exploratory ideation that can potentially resonate with the innovation and trustworthiness that Coin Catcher signifies in the realm of getting rewarded for your data.

Explore examples below (Drag & Click ):

Design

The Refined Essence of Coin Catcher

Balancing Hues, Icons, and Typography for Seamless Brand Integration

In the Refinement Phase, Coin Catcher’s visual identity takes form with meticulous attention to detail. The color palette is carefully curated, bringing vibrancy and consistency to the brand. Icons, purposefully designed, encapsulate the essence of data exchange and reward. Typography, chosen for its readability and modernity, becomes the voice of Coin Catcher.

This phase solidifies the brand’s essence, ensuring a harmonious blend across various platforms, from the App Store to print collaterals and the website.

View some of the process below: (Drag & Click)

Design

The Refined Essence of Coin Catcher

Balancing Hues, Icons, and Typography for Seamless Brand Integration

In the Refinement Phase, Coin Catcher’s visual identity takes form with meticulous attention to detail. The color palette is carefully curated, bringing vibrancy and consistency to the brand. Icons, purposefully designed, encapsulate the essence of data exchange and reward. Typography, chosen for its readability and modernity, becomes the voice of Coin Catcher.

This phase solidifies the brand’s essence, ensuring a harmonious blend across various platforms, from the App Store to print collaterals and the website.

View some of the process below: (Drag & Click)

STYLES

#003C80

#0B9EDA

#F87858

#001833

Montserrat

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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z

Plus Jakarta Sans

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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z

IDENTITY

Crafting Identity

Coin Catcher's Culmination of Design Elegance

DELIVERED

Elevating Coin Catcher: Delivering Comprehensive Brand and UX Excellence

In steering Coin Catcher towards success, a spectrum of brand collateral and UX deliverables was meticulously crafted:

DELIVERED

Elevating Coin Catcher: Delivering Comprehensive Brand and UX Excellence

In steering Coin Catcher towards success, a spectrum of brand collateral and UX deliverables was meticulously crafted:

RESULT

In shaping the future of digital marketing, we’ve not only designed an interface but crafted an experience, empowering users with control over their data and privacy.

This delivery embodies a holistic approach, propelling Coin Catcher towards a future defined by user-centric design and strategic impact.

The Coin Catcher project has achieved remarkable success, making a profound impact across the digital landscape. By meticulously breaking down UX research plans with strategic approaches, we have not only crafted a compelling brand identity but also fine-tuned a digital marketing platform seamlessly woven into users’ lives. The refined visual language, intuitive interfaces, AI integrations, and strategic user journeys have positioned Coin Catcher as a trailblazer in the future of digital marketing.

RESULT

In shaping the future of digital marketing, we’ve not only designed an interface but crafted an experience, empowering users with control over their data and privacy.

This delivery embodies a holistic approach, propelling Coin Catcher towards a future defined by user-centric design and strategic impact.

The Coin Catcher project has achieved remarkable success, making a profound impact across the digital landscape. By meticulously breaking down UX research plans with strategic approaches, we have not only crafted a compelling brand identity but also fine-tuned a digital marketing platform seamlessly woven into users’ lives. The refined visual language, intuitive interfaces, AI integrations, and strategic user journeys have positioned Coin Catcher as a trailblazer in the future of digital marketing.