CLIENT
BBVA
Open Platform
[UX] User Experience
BBVA
Open Platform
[UX] User Experience
BBVA Open Platform
PROJECT
Fintech Website
Dev API Portal
YEAR
17-2020
ROLE
Lead UX/UI Designer
SUPPORT
- Business & Stakeholders
- Product
- Project Owner & Engineering Director
- Marketing Team
- Front-end Development
- Backend & API Team
Redefining Banking as a Service
Empowering businesses with API-driven solutions.
INTRODUCTION
BBVA Open Platform revolutionizes banking services, allowing any company to integrate seamless banking and payment services under their brand. This case study delves into the UX journey that transformed a vision into an innovative, user-centric reality.
CLIENT
BBVA Open Platform
PROJECT
Fintech Website
Dev API Portal
YEAR
17-2020
ROLE
Lead UX/UI Designer
SUPPORT
- Business & Stakeholders
- Product
- Project Owner & Engineering Director
- Marketing Team
- Front-end Development
- Backend & API Team
Redefining Banking as a Service
Empowering businesses with API-driven solutions.
INTRODUCTION
BBVA Open Platform revolutionizes banking services, allowing any company to integrate seamless banking and payment services under their brand. This case study delves into the UX journey that transformed a vision into an innovative, user-centric reality.
PROBLEM
BBVA Open Platform faced a UX challenge—aligning with a global brand while adapting to evolving dynamics. The task was to enhance the front-facing website’s user journey, spotlighting the streamlined API for businesses.
PROBLEM
BBVA Open Platform faced a UX challenge—aligning with a global brand while adapting to evolving dynamics. The task was to enhance the front-facing website’s user journey, spotlighting the streamlined API for businesses.
OBJECTIVE
Create a UX strategy reflecting BBVA Open Platform’s brand evolution. Develop an intuitive front-facing website and a developer-friendly API environment for seamless client application building and testing. Phases included stakeholder presentations, securing funding, and iterative developments for Fintech client needs.
OBJECTIVE
Create a UX strategy reflecting BBVA Open Platform’s brand evolution. Develop an intuitive front-facing website and a developer-friendly API environment for seamless client application building and testing. Phases included stakeholder presentations, securing funding, and iterative developments for Fintech client needs.
Design Process:
Groundbreaking Rapid Turnarounds
From delays to cutting-edge solutions.
Ideation & Prototyping
Testing & Iteration
Collaborative Design Workshops
Usability & User Testing
Overcoming a Six-Month Project Delay:
A Design Journey
Confronted with a project trailing six months behind schedule, Kyle assumed leadership in the redesign of BBVA Open Platform’s website.
Transported to BBVA Headquarters in San Francisco, he collaborated with new key team members to refine project workflows. Demonstrating his skill in breaking down
complex challenges, he crafted user journeys & rapid prototypes to keep the development flowing. Working closely with the new product owner and stakeholders,
he planned and executed strategies to propel the project on track, ultimately securing the needed funding while brought the project
in-house to Dallas, Tx for better alignment for dev & Api teams.
Unveiling Insights
Research & Discovery
Unearthed insights, market dynamics, and user needs laid the groundwork for a user-centric design approach, ensuring the platform met the expectations of businesses and developers alike
Mapping & Personas
Kyle played a pivotal role in mapping pages, defining flows, and crafting persona journeys throughout the website.
Wires, Planning, & Content Breakdowns
Collaborative planning for dynamic content. Each wireframe and content breakdown was a step toward a well-defined user experience
Collaborative Design Workshops
The synthesis of business objectives, technological considerations, and design finesse in these workshops contributed to a harmonious and impactful user experience.
Testing & Iteration
Navigating the Content Landscape
Guiding Through Services and APIs with User-Centric Design
Kyle collaborated with multiple teams to create user-centric content funnels, breaking down services and APIs. Tailoring the narrative to persona needs, this involved conceptualizing and designing the Dev Portal environment, offering a clear path on building off the APIs.
View some examples below:
Testing & Iteration
Navigating the Content Landscape
Guiding Through Services and APIs with User-Centric Design
Kyle collaborated with multiple teams to create user-centric content funnels, breaking down services and APIs. Tailoring the narrative to persona needs, this involved conceptualizing and designing the Dev Portal environment, offering a clear path on building off the APIs.
View some examples below:
Testing & Iteration
Designing the Backbone
Streamlining Complexity for Seamless User Interaction
Kyle meticulously crafted UX wires and concept webpages to navigate the intricacies of technical documentation. This phase ensured that every detail, from readability to mobility, seamlessly integrated into the site’s aesthetics.
- Detailed UX wires for technical sections.
- Concept webpages designed for enhanced readability.
- Seamless integration with the site’s overall aesthetics.
Testing & Iteration
Designing the Backbone
Streamlining Complexity for Seamless User Interaction
Kyle meticulously crafted UX wires and concept webpages to navigate the intricacies of technical documentation. This phase ensured that every detail, from readability to mobility, seamlessly integrated into the site’s aesthetics.
- Detailed UX wires for technical sections.
- Concept webpages designed for enhanced readability.
- Seamless integration with the site’s overall aesthetics.
RESULT
Our greatest weakness lies in giving up.
The most certain way to succeed is always
to try just one more time.
Turning challenges into opportunities.
After five months of beta testing, BBVA Open Platform successfully launched at the end of 2018, marking an achievement in innovative banking and payments APIs. The journey reflects the commitment to UX/UI design excellence.
Awards & Mentions
- 2017 Excellence Award – Hinge/Open Platform: Unwavering commitment & Delivery
RESULT
Our greatest weakness lies in giving up.
The most certain way to succeed is always
to try just one more time.
Turning challenges into opportunities.
After five months of beta testing, BBVA Open Platform successfully launched at the end of 2018, marking an achievement in innovative banking and payments APIs. The journey reflects the commitment to UX/UI design excellence.
RESULT
STATS
First Month of Launch
Growth Month Over Month
Highest Grossing
Fintech Project within BBVA
Timely Delivery
MVP & Pilot’s Met & Funding Granted
STATS
First Month of Launch
Growth Month Over Month
Highest Grossing
Fintech Project within BBVA
Timely Delivery
MVP & Pilot’s Met & Funding Granted
