BBVA Open Platform is an API-driven, unified development platform that enables any company to embed banking and payment services into their own customer offering.
Built by fintech entrepreneurs for developers, it’s the first development platform to offer banking and payment services that companies can white label and offer under their own brand that’s backed by products, infrastructure and compliance framework of a leading US bank.
SUPPORTING A STARTUP’S EVOLUTION
Whether Kyle was creating company banners, posters, and swag, working on digital marketing pages, or assisting with QA, Kyle supported Open Platform’s rapid development and growth through several brand iterations, often working at short notice with limited resources. At all times, he endeavored to create a seamless Open Platform experience.
Presentations / Quarterly slides
Office Posters / Company Swag
Research & Discovery – Design/Platforms
Booth / Banners / Posters
Experimental & Testing designs
Content Design & Flow
Documentation Components & Spec
Landing Pages / Marketing Funnels
Photography Direction / Consistency Prod Templates
Support SEO / Socials & Blog
Case Studies / Booklets
Alongside his day to day UI/UX responsibilities, Kyle produced marketing materials at short notice, often with little time, no budget, and no direction. Despite these challenges, he created a seamless look and feel for Open Platform’s physical and digital marketing collateral.
Kyle created banners and other branded materials for Open Platform’s booths at fintech conferences across the US.
Swag & Handouts
Kyle produced company posters, stickers, and shirts as handouts for fintech meet-ups and conferences and to have around Open Platform’s offices.
SEO, Landing Pages, & Blogs
Kyle worked with a third party SEO Team and the marketing department to create product landing pages for Open Platform’s website and to develop Open Platform’s blog and social media channels. In each case, he created templates to ensure consistency in the future.
Working in two-week sprints, Kyle helped support QA for the Open Platform website, creating Jira tickets for development with embedded screenshots every other week. To improve continuity, he created documentation outlining design components, general rules, and rules for major section areas of the site using confluence, which connected to Jira tickets, Zeplin, Invision, Google drives, and GitHub for further information.
There were a few of us that gave it our all, as we were an amazing team of three providing the following: copy, breakdown plans, insights, direction, and deliverables to the marketing team in the mist of continual interruptions in mid sprints. With the silo mentality and “We Needed this Yesterday” approach, while sitting on for months, we were usually given nothing and no budget. We pulled it off, time and time again, while keeping our other projects on track for delivery. Not everyone that Kyle has worked with can do this, regardless if this sounds negative, “this is a success in Kyle’s book”!
“You can only bring them to the water, yet you can’t make them drink it…”